Restaurant HR Infrastructure. Built for the Floor.

Built for busy GMs, Shift leads and Owners that care about their business! Move beyond scattered shift notes. Establish a permanent, compliant system of record that protects your business and standardizes your documentation.

One tap to record. No typing, no forms, no forgetting. Owners, MODs and Shift Leads.

Today, Friday Jun 12

Tap to record

Record incident

Record a coaching opportunity before you forget it

Positive feedback

Hell yeah! What did they do right?

Daily note

You are busy. Record a note and make it a checklist

Quick log

Late to Work
No Call / No Show
Called in Sick
Say it before you forget itOne tap starts recording
Transcribed automaticallyNo typing, ever
HR-ready paper trailTime-stamped & searchable

Trusted by operators at

UpHospitality PartnersHarbor & Hearth HospitalityMeridian Dining GroupCopper Creek RestaurantsAtlas Table CollectiveSummit Kitchen PartnersWillow Street EateriesNorthline Food & BeverageEmber Coast HospitalityPrairie Plate HoldingsBlue Lantern Dining Co.
Travis Avery, founder of Docu-Coach
From the floor, not a boardroom

Built by a GM who needed it on a Friday night.

I built Docu-Coach because the tool I needed didn't exist: a fast, frictionless way to document coaching opportunities in the moment, follow up with intention, and run 1:1s grounded in specifics instead of gut feelings.

"Docu-Coach transformed how I run the floor. It made me a more deliberate coach, helped my team level up, and drove real revenue results — all from a 10-second voice note in the middle of service."

Travis Avery · Founder & General Manager · Made with ❤️ in
Nashville, TN for the fastest growing hospitality city in the US

Inside Docu-Coach

From floor note to coaching plan.

See the workflow your managers actually use: capture the moment on the floor, let Docu-Coach turn it into a structured record, then coach or manage from the same source of truth.

Floor app

A manager can capture the moment before it becomes a memory.

Docu-Coach starts where restaurant documentation usually breaks: in the rush, before the details fade.

  • Voice capture, positive notes, and manager notes live side by side.
  • Unassigned captures keep audio safe when the manager cannot stop to pick a person.
  • The interaction reads as a restaurant tool, not an HR portal squeezed onto a phone.
One tap capture
Save now, route later

HR-ready output

The system turns emotion into a record someone can defend.

Rough voice notes become consistent documentation with the structure HR, area directors, and employment counsel expect.

  • Facts, summary, conduct category, severity, and timestamp are visually scannable.
  • Original capture stays tied to the polished version for audit confidence.
  • Reference codes make it feel like an operating system, not a note-taking app.
Original audio linked
Consistent structure

Coaching center

Leaders move from documentation to the next conversation.

The best documentation does not stop at filing a note. It helps a GM coach earlier, with cleaner context, and protects the company if coaching fails.

  • Generate a 1:1 script grounded in the employee's actual incident history.
  • Spot repeat patterns by location, category, or manager before they compound.
  • When needed, PIP drafts inherit the paper trail instead of starting from scratch.
Coach at incident one
Patterns by location

Timeline diary

Every incident becomes part of a readable employee history.

Leaders can see the chain of incidents, context, severity, and follow-up notes without digging through loose files or chat threads.

  • Chronological records make patterns clear before the next coaching conversation.
  • Severity, behavior category, date, and location context stay visible together.
  • Follow-up notes attach to the same timeline so the paper trail does not fragment.
How it works

Capture on the floor. Coach in the office. Stand behind your team when it counts.

Three moves, one system. What happens during service flows straight into how you develop people afterward — and the paper trail builds itself along the way.

  1. 01
    Capture

    Talk. Don't type.

    Dictate what happened while you're still on the line. AI polish strips the heat and keeps the facts — same structure, every manager, every location.

  2. 02
    Coach

    Specifics, not vibes.

    Every team member gets a hub: incident history, a 12-week heatmap, and an AI-built 1:1 script — so small issues get a conversation, not a termination.

    See what it generates →

  3. 03
    Protect

    Records that survive a hearing.

    Neutral language, severity mapped to your conduct standards, and an audit trail per incident. When coaching isn't enough, the paper trail already exists.

Move 02, made real — generated, not typed

Coaching 1:1 — Marcus D.

GENERATED FROM 3 INCIDENTS

Opening — no ambush, no shame

"Marcus, you're one of my strongest closers, and I want to keep building on that. I need to talk through three Fridays from the last month — let's look at them together."

Objective — the clear ask

Zero unreported absences over the next 30 days. If a shift is at risk, a call to the MOD by 2:00 PM — every time.

Roleplay — practice the hard part

They might say

"I texted Devon, I thought that counted."

How you respond

"I hear that — and the standard is a call to the manager on duty. Let's make sure you have the MOD line saved right now."

The best operators don't "write people up" and disappear. They document in the moment, coach with clarity, and give people a fair chance to grow.

For owners & area directors

See the month at a glance — across every location.

Incident KPIs, a color-coded calendar, and who has documentation on file. Filter by store, so you spot the location brewing an HR problem before someone quits — or calls an attorney.

Docu-Coach management dashboard showing incident KPIs, high-severity alerts, and a color-coded incident calendar

24

Incidents this month

+3 vs last month

2

High severity alerts

Routed to DM review

18/42

Team documented

Coaching-first

5

Locations rolled up

One dashboard

Tap → Talk → Filed · 0:30

Precision on the plate. Precision in your records.

High-end operators expect the same care in documentation that guests taste in the dining room. The Docu-Coach floor app lives on your home screen — tap, talk, and the record is plated before the next ticket prints.

Open the floor app →

Captured on the floor · One tap from the home screen

The math you're up against

The industry is squeezed from every side. Documentation is your last line of defense.

75–150%

Annual turnover erases institutional memory

The average restaurant loses its entire floor staff inside a year. If documentation lives in a manager's head — or a group chat — it leaves when they do.

1 claim

Can cost more than years of Docu-Coach

A termination with no coaching history on paper looks retaliatory, even when it wasn't. Plaintiffs' attorneys know restaurants rarely keep paper trails.

3 strikes

Happen before the first real conversation

The same server has three "small" issues before anyone sits down. By then it feels punitive, not developmental — and the outcome is usually an exit.

Every shift without a system is a shift where your exposure grows and your options shrink. Docu-Coach closes that gap in ten seconds — from the floor, before the moment fades.

Pricing

Starts at $50/month. Built to survive a restaurant P&L.

$50 per month includes your first 50 employees. Add $1 per employee above 50 and $25 for each additional location. Hospitality Group Pricing adds the high-touch operating layer for $100 more per month.

$50 minimum

SLIDE TO YOUR ROSTER SIZE

50 employees

LOCATIONS

1 location

Your first 50 employees and first location are covered by the $50 minimum.

Owner, general manager, shift lead, and cook covered by Docu-Coach pricing

Everyone covered. Back and Front of House

Hospitality Group Pricing

Need onboarding, handbook rules, team permissions, integrations, or custom operating support? Add the group layer for another $100/month. Talk to us →

YOUR MONTHLY PRICE

$50 / month

$50 minimum · first 50 employees + 1 location included

  • First 50 employees included; $1 each after that
  • First location included; $25 for each additional location
  • P&L-friendly for managers with local buying power
  • Voice capture & AI polish on every incident
  • HR Center, coaching tracks, PIP drafts & follow-up queues
  • Multi-location filtering, group reporting & exports
Start your 30-day free trial

CORE ACCESS · NO CHARGE UNTIL DAY 31 · CANCEL ANYTIME

Base

$50/mo min

$50 / month

For operators that need consistent floor capture, documentation, reporting, and HR workflows without a heavy platform bill.

  • First 50 employees included
  • $1 per employee above 50
  • $25 per additional location
  • HR Center, coaching tracks, PIP drafts, and follow-up queues
  • Multi-location filtering, group reporting, and exports

Hospitality Group Pricing

+$100/mo

+$100 / month

For multi-location groups that want a guided rollout, tighter admin controls, and company-specific operating support.

  • Dedicated onboarding for multi-location operators
  • Company handbook, values, and discipline guidance uploads
  • Team permissions and admin controls
  • Integration planning and custom operating support
Why owners say yes

One avoided claim can pay for years of Docu-Coach.

The price is intentionally small because the risk is not. A messy termination, unemployment fight, harassment complaint, or preventable turnover spiral can burn thousands of dollars and weeks of attention. For $50 plus usage-based location and roster add-ons, every manager gets the same recordkeeping habit before the problem becomes a legal, HR, or morale crisis.

Owner

A consistent paper trail across managers and locations, without waiting for a claim to discover what's missing.

GM

A controllable monthly expense that helps managers coach earlier, terminate cleaner, and explain decisions with confidence.

P&L

Usually less than a small weekly comp or waste variance, with a clearer payoff than another dashboard nobody opens.

Want handbook uploads, admin controls, onboarding, or integration planning? Book a call for Hospitality Group Pricing.

Nine problems. One system.

Still not convinced?

Every one of these is a real night in a real restaurant. Find yours.

No time during service

Clipboards and HR portals don't work when you're running a Friday night. Notes never get written — or they're scribbled on a receipt.

Docu-Coach → Record hands-free on your phone. Install as a PWA on the home screen — one tap from the floor.

Inconsistent documentation

One GM writes novels; another sends a Slack emoji. HR and ops can't compare locations or spot patterns.

Docu-Coach → AI polish turns every capture into the same structure: category, severity, and a professional summary your whole team can skim.

Raw emotion in the record

Managers vent in the moment ("he's useless") — language that doesn't survive an unemployment hearing or internal review.

Docu-Coach → Rough audio becomes neutral, factual notes — plus optional values-alignment language tied to your handbook standards.

"I'll write it up later"

Details fade within hours. Witness names, exact times, and sequence of events get lost — right when you need them most.

Docu-Coach → Capture in the moment. Can't pick an employee mid-rush? Save to Unassigned and route later — audio is never lost.

HR & legal exposure

Terminations, harassment, safety, and theft cases live or die on documentation. Vague notes = expensive outcomes.

Docu-Coach → Severity mapped to conduct standards (coaching → disciplinary → immediate termination). Reference codes and audit trail per incident.

Multi-location blind spots

Area directors can't see which store has rising HR issues until someone quits — or someone sues.

Docu-Coach → Manage multiple restaurants, filter dashboards by location, and roll up KPIs across the group.

Coaching happens too late

The same server has three "small" issues before anyone sits down for a real conversation. By then it feels punitive — not developmental.

Docu-Coach → Heatmaps and the HR Center surface patterns early, so the first conversation happens at incident one — not strike three.

Awkward or vague 1:1s

Managers wing coaching conversations — "you need to do better" — without specifics, examples, or a clear ask. Team members leave unclear.

Docu-Coach → AI-built 1:1 scripts with an opening, an objective, and practice dialogue — grounded in actual incidents, not vibes.

PIPs without a paper trail

Formal performance plans written from memory look fabricated — and skip the coaching steps that could have fixed the issue.

Docu-Coach → PIP drafts pull from documented incident history, so the plan shows the coaching that came first.

Frequently asked questions

Answers before you ask.

How much does Docu-Coach cost for a restaurant?+

Docu-Coach starts at $50/month, which includes your first 50 employees and one location. Additional employees are $1 per employee per month above the first 50, and additional locations are $25/month each. Hospitality Group Pricing adds dedicated onboarding, handbook guidance uploads, team permissions, admin controls, integration planning, and custom operating support for $100 more per month. Every plan starts with a 30-day free trial with no charge until day 31.

Will Docu-Coach records hold up in an unemployment hearing or legal dispute?+

Docu-Coach is built to produce the kind of documentation HR professionals and employment attorneys ask for: contemporaneous records with timestamps, neutral factual language, severity tied to your written conduct standards, original audio on file, and a per-incident audit trail. That's a dramatically stronger position than memory or scattered notes — though no software can guarantee a legal outcome, and Docu-Coach isn't a substitute for advice from your employment counsel.

What's the best way to document employee incidents in a restaurant?+

Document in the moment, in neutral language, with specifics: who, what, when, where, and witnesses. The biggest failure point in restaurants isn't knowing this — it's having no time mid-service, so details fade before anything gets written. That's why Docu-Coach uses 10-second voice capture from the floor: you talk while the facts are fresh, and AI polish converts it into a structured, professional incident record automatically.

How long does it take to set up Docu-Coach?+

Most restaurants are capturing incidents the same day they sign up. Add your locations and roster, have managers save the web app to their phone home screens (it works in any phone browser — nothing to download from an app store), and you're live. Multi-unit groups can add Hospitality Group Pricing for dedicated onboarding, custom handbook guidance, and operating support.

Does Docu-Coach work for multi-location restaurant groups?+

Yes — it's one of the main reasons groups choose it. Multi-location filtering, group reporting, HR Center workflows, PIP drafts, follow-up queues, and exports are included. Additional locations are $25/month each. Hospitality Group Pricing adds onboarding, handbook guidance uploads, team permissions, admin controls, integrations, and custom operating support. Multi-location groups can book a group pricing call for the high-touch operating layer.

Can I try Docu-Coach before paying?+

Yes — the core plan starts with a 30-day free trial for voice capture, AI polish, employee records, HR Center workflows, group reporting, and exports. No charge until day 31, and you can cancel anytime. The best test: use it during one real Friday-night service and compare the record it produces to what you'd normally have written at midnight.

You’ve seen everything

Hello. It's the pricing page again. $50/month to start, with locations and roster growth priced like restaurant math.

You’ve seen the capture, the coaching, the protection, and the answers. The only thing left is the math — $50 includes 50 employees, extra employees are $1, extra locations are $25, and the group add-on is $100.

$50 minimum

SLIDE TO YOUR ROSTER SIZE

50 employees

LOCATIONS

1 location

Your first 50 employees and first location are covered by the $50 minimum.

Owner, general manager, shift lead, and cook covered by Docu-Coach pricing

Everyone covered. Back and Front of House

Hospitality Group Pricing

Need onboarding, handbook rules, team permissions, integrations, or custom operating support? Add the group layer for another $100/month. Talk to us →

YOUR MONTHLY PRICE

$50 / month

$50 minimum · first 50 employees + 1 location included

  • First 50 employees included; $1 each after that
  • First location included; $25 for each additional location
  • P&L-friendly for managers with local buying power
  • Voice capture & AI polish on every incident
  • HR Center, coaching tracks, PIP drafts & follow-up queues
  • Multi-location filtering, group reporting & exports
Start your 30-day free trial

CORE ACCESS · NO CHARGE UNTIL DAY 31 · CANCEL ANYTIME

Base

$50/mo min

$50 / month

For operators that need consistent floor capture, documentation, reporting, and HR workflows without a heavy platform bill.

  • First 50 employees included
  • $1 per employee above 50
  • $25 per additional location
  • HR Center, coaching tracks, PIP drafts, and follow-up queues
  • Multi-location filtering, group reporting, and exports

Hospitality Group Pricing

+$100/mo

+$100 / month

For multi-location groups that want a guided rollout, tighter admin controls, and company-specific operating support.

  • Dedicated onboarding for multi-location operators
  • Company handbook, values, and discipline guidance uploads
  • Team permissions and admin controls
  • Integration planning and custom operating support
Why owners say yes

One avoided claim can pay for years of Docu-Coach.

The price is intentionally small because the risk is not. A messy termination, unemployment fight, harassment complaint, or preventable turnover spiral can burn thousands of dollars and weeks of attention. For $50 plus usage-based location and roster add-ons, every manager gets the same recordkeeping habit before the problem becomes a legal, HR, or morale crisis.

Owner

A consistent paper trail across managers and locations, without waiting for a claim to discover what's missing.

GM

A controllable monthly expense that helps managers coach earlier, terminate cleaner, and explain decisions with confidence.

P&L

Usually less than a small weekly comp or waste variance, with a clearer payoff than another dashboard nobody opens.

Want handbook uploads, admin controls, onboarding, or integration planning? Book a call for Hospitality Group Pricing.

The next incident happens this weekend.

Be ready in ten seconds — from the floor, hands-free, while the facts are still facts. Your team gets a coach. Your restaurant gets a record.

Start your 30-day free trial

FROM $100/MO · $1 PER EMPLOYEE · CANCEL ANYTIME